Jeddah Central Development Company (JCDC) embarked on a monumental task: to transform a prime waterfront area into "Jeddah Central," a vibrant global destination reflecting the city's rich heritage and future aspirations. The challenge was to create an inspiring urban ecosystem, blending cultural landmarks, leisure, and residential living, to enhance quality of life and attract visitors worldwide, all while honoring Jeddah's historical significance and coastal beauty.
Services
We delivered a visionary brand identity and strategic framework for JCDC's Jeddah Central Project, positioning it as a dynamic urban tapestry where history meets innovation. The brand celebrates Jeddah's unique soul, inviting the world to experience an unparalleled blend of cultural immersion, cutting-edge entertainment, and vibrant waterfront living, destined to become a new icon for the Kingdom and a jewel of the Red Sea.
