We shaped the brand narrative for King Salman Gate as more than an entry point — it’s a ceremonial threshold. Our work framed it as a symbolic and spatial gesture: the moment where visitors transition from the outer world into the sanctity of Makkah.
SCOPE OF WORK
Brand Strategy
Brand Name
Brand Identity
Brand Applications & Manual
A Visual Identity That Balances Majesty and Reverence
The brand identity is architectural, reverent, and precise. Messagingwas crafted to elevate the emotional weight of arrival, while the visual systemreflects scale, symmetry, and spiritual significance — anchoring the Gate asboth landmark and legacy.
