King Salman Park was conceived as a monumental urban green space, transforming Riyadh into a global liveable city and enhancing the quality of life for its residents. The challenge was to brand this colossal project as a sustainable, vibrant lung for the city, offering diverse cultural, recreational, and environmental benefits while embodying the Kingdom's commitment to urban sustainability.
Services
We delivered an iconic brand identity for King Salman Park, positioning it as Riyadh's quintessential green oasis and a model of sustainable urban development. The brand visually and narratively communicates a harmonious blend of nature, culture, and recreation, inviting residents and visitors to connect with green spaces and enjoy a world-class hub of well-being and community.
