Masar isn’t a corridor — it’s a transformation artery. Our work clarified its role as the infrastructural and emotional spine of Makkah’s future. We positioned Masar as a place of movement, memory, and modernity — where pilgrims, residents, and investors converge in a reimagined urban experience.
SCOPE OF WORK
Brand Research
Brand Strategy
Brand Identity
Brand Applications & Manual
Communication Strategy
A Narrative Built Around Flow, Connection, and Urban Renewal
The brand narrative is built around flow — physical, spiritual, andeconomic. Masar becomes the connective tissue of a city in transition, and ourstrategy ensured every message, stakeholder touchpoint, and visual cuereinforced that central idea.
