Qiddiyah was envisioned as an unprecedented global destination for entertainment, sports, and culture, a cornerstone of Saudi Arabia's Vision 2030. The challenge was to create a vibrant, aspirational brand that could capture the imagination of a global audience and attract a diverse range of partners and visitors to this future city of "Play."
Services
MAVERICK
We delivered the bold and dynamic brand identity for Qiddiyah, establishing it as the ultimate "Capital of Play" and a symbol of Saudi Arabia's new era of entertainment. The brand's spirited visual language and compelling narrative communicate limitless possibilities, inviting the world to discover thrilling experiences and cultural immersion in a destination truly unlike any other.
