We crafted a brand story that bridges academic excellence with cultural depth and the wisdom of the prestigious alumni of Riyadh Schools Group. Riyadh Schools pioneered critical thinking in Saudi education, yet remains anchored in the wisdom of its alumni, including His Royal Highness Mohammed bin Salman. Our narrative positioned the institution as a future-shaping force that honors legacy while cultivating intellectual independence.
SCOPE OF WORK
Brand Research
Brand Strategy
Brand Identity
Brand Applications & Manual
A Brand Built on Values, Vision, and Academic Ambition
The identity reflects this duality, modern yet respectful, progressiveyet grounded. Messaging, tone, and visual language were designed to resonatewith parents, policymakers, and educators, reinforcing Riyadh Schools as anational benchmark for values-driven, forward-thinking education.
