Rua Al Haram

Designing a Brand for a District That Never Stops Moving

Rua Al Haram is a bold urban development in the heart of Makkah. We delivered a full branding system that reflects its spiritual context and modern ambition from visual identity to marketing collateral. The result: a brand that feels rooted, relevant, and ready for scale.

SCOPE OF WORK

Brand Strategy
Brand Name
Brand Identity
Brand Applications & Manual

A System Built for Clarity, Culture, and Civic Presence

Our design work balanced civic clarity with cultural nuance. The brandnow speaks fluently across investor decks, public signage, and digitalplatforms always reinforcing Rua’s role as the living, breathing core of Makkah’s future.